Mobile Recharging Software – It’s Importance and Benefits for Businesses

Mobile phones have turned into necessities from luxuries. What used to be adorned by the hands of the wealthy businessman is now used by the pizza delivery guy too. A huge market has thus been created for mobile phones. Since post-paid connections are usually more expensive and one needs to pay a rental every month, a lot of people use pre-paid. Pre-paid gives you complete freedom of choice. You can choose whatever plan you want, whatever amount of recharge you want to get. Now, one might be curious as to how a pre-paid recharge actually takes place. It does, with the help of mobile recharging software.

Mobile recharge software is generally of two kinds- one which allows direct transfer between the company and the customer and another which requires a retailer in between. The API application has been of immense help in this regard. Application Programming Interface, API, facilitates the interaction between different software by acting as an interface between them. Mobile operators use the API database to communicate. In case of B2B or recharging via a retailer, the distributors provide business to the retailers who are then added to the admin. When someone purchases a recharge card or gets easy recharge done from that retailer, the recharge amount is transferred through admin from the distributors to mobile recharge retailers. Eventually it reaches the customer’s mobile. Another kind of mobile recharging software is B2C where the customer can directly interact with the distributor and get the recharge done. This is done through the online recharging system using net banking. All one needs to do is visit their mobile operator’s website, select the option of online recharge, enter his/her mobile number and necessary bank account or credit/debit card details. Recharge is done instantly and most of the times even faster than in case of other forms of recharge.

B2B and B2C, each have their own advantages. Online recharging is much more convenient, if you consider the fact that you can just sit home or practically anywhere and have a working net connection either on your phone or on a computer or laptop. The flipside is you need to activate net banking facilities for your account from your bank. On the other hand, this won’t be a problem if you go to a retailer and considering the mushrooming of mobile recharging stores everywhere, finding one is never a problem. However, you will have to physically go and get it done and most stores do not stay open all night or early in the morning. Mobile recharging softwares must be user-friendly, adaptable and secure above all. It should allow the user to check other details such as, viewing current balance, commission earned by the retailer, status of recharge and recharge history.


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